Kuehne Logistics University’s Post

Recognition. Happy to contribute to the W&S Academic programs of #Kedge Business School, and #bordeaux #MSc in Wines & Spirits Management, ranked industry #1 program by Eduniversal in France. This week, I shared best practices in #brandbuilding and #brandpositioning applied to premium and above spirits categories.  #brandbuilding, #digitaladvertising, #kedgebs., #marussiabeverages, #socialmediamarketing, #education, #kedgealumni

With ProWein Dusseldorf 2024 just around the corner, I'm thrilled to share my firsthand experience of why attending this prestigious wine fair is an invaluable opportunity for anyone passionate about the world of wine. ✅ Networking Opportunities: ProWein brings together industry professionals from around the globe, offering unparalleled networking opportunities. Whether you're a seasoned winemaker, a distributor, or a wine enthusiast, connecting with like-minded individuals and forging new partnerships can open doors to exciting collaborations and growth opportunities. ✅ Global Perspective: One of the most remarkable aspects of ProWein is its diverse array of exhibitors, representing wineries from every wine-producing region imaginable. From Old World classics to New World pioneers, tasting wines from different terroirs and grape varieties provides a global perspective that enriches your understanding and appreciation of the rich tapestry of the wine world. ✅ Tasting Extravaganza: ProWein offers the chance to sample a vast selection of wines from all corners of the globe, each with its own unique story to tell. Whether you're a connoisseur seeking rare vintages or a novice eager to explore new flavors, you will find yourself inspired at ProWein. ✅ Packaging Innovation: In addition to tasting wines, ProWein provides the opportunity to assess the latest trends and innovations in packaging design and branding. From sleek labels to eco-friendly packaging solutions, exploring creative approaches to wine presentation offers valuable insights into how brands are differentiating themselves in the market. ✅ Education and Insights: ProWein offers a robust schedule of seminars, tastings, and panel discussions moderated by industry professionals. These educational sessions cover a wide range of topics, from emerging trends and market analysis to sustainability and consumer preferences. Attending these sessions provides invaluable insights that can inform your business strategies and enhance your understanding of the evolving wine landscape. As someone who had the privilege of attending ProWein, I can attest to the countless benefits it offers. Whether you're a seasoned professional or an aspiring wine enthusiast, ProWein is an experience not to be missed. Make sure to book the dates of March 10–12, 2024. #prowein2024 #wine #winefair #networking #networkingevent #winetasting #innovation #wineindustry #wineenthusiast #globalperspective

Wine regions of Western Europe