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| | | | Dear Sir or Madam,
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I know what you did this summer. You probably used one of those many rainy days to see Barbie at the movies. At least that’s what the visitor figures suggest. Good story, most thought. More remarkable, perhaps, was the hype machine leading up to and during the film’s run: a number of trailers offered us glimpses into the stories, and confident storytelling whetted appetites for more.
It's no coincidence. Increasing spending on film ads by one percent increases revenue by 0.33 percent – nearly three times as much as in other industries – regardless of the general economic climate or film industry trends to boot. My colleagues at the universities of Cologne, Hamburg, Leipzig, and KU Leuven and I at KLU, were able to demonstrate this in a recent study. The best part: other industries can learn from this success and invest in good advertising more effectively. How? Find out here – or send me your personal story on the topic.
More practical research in this issue: A study by my colleague Prof. Kai Hoberg shows how business should enhance motivation to improve data reporting. In a glance at the work environment, managers’ preferred employees thwart their coworkers, my colleague Prof. Christian Tröster’s study shows, but how to praise staff properly? Last but not least, my colleague Prof. Alexander Himme’s investigation: Is marketing after announcing layoffs advisable?
I hope your own stories are about a successful year.
Yours,
Prof. Dr. Alexa Burmester
Assistant Professor of Applied Quantitative Methods
PS: En Route to More Sustainability – Get insights from the participants of our part-time Master in Sustainable Management and Operations in our video...
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| | | | ... with Sophie Drakopoulos, DB Schenker | |
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| | Sustainability Manager: it’s an important and increasingly in-demand job at the nexus of science and business, possibility and impossibility, theory and practice. Sophie Drakopoulos, Sustainability Manager at DB Schenker and participant in the Master in Sustainable Managment and Operations (SuMO), gives us an inside look at her fascinating line of work in our interview...
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| | | | A Breath of Fresh Air for Your Company | |
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| | The best way to prompt innovative ideas in your company? A new approach facilitates the assessment and support of staff ideas with internal crowdfunding. Learn more about potential pitfalls and optimal implementation in KLU Prof. Christina Raasch’s collaborative study with Siemens. Read more...
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| | | | Data Reporting Done Right | |
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| | Merchandise management, transport route optimization – in many areas data are decisive in optimal supply chain management. Prof. Kai Hoberg’s new study shows how companies can optimally motivate their staff to cooperate. Read more...
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| | | | Learn from the Advertising Champions | |
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| | The entertainment industry is well known for its high spending on advertising. A new meta study by KLU Professor Alexa Burmester demonstrates: the high expenses pay off. What other industries can learn from this. Read more...
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| | | | Proper Praise for Staff | |
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| | The team dislikes the boss’s favorite? A KLU and University of Konstanz study demonstrates that the two are connected. Favored employees behave more competitively and thwart their coworkers. Bosses must give proper praise for teams to work effectively. Read more...
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| | | | Partnership Digital Hub Logistics | |
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| | As Digital Hub sparring partner and sponsor, KLU wants to lead the way on future green logistics projects. The focus of the one-year-long partnership with Digital Hub Logistics is on the targeted support of the start-up CO2OPT by KLU and the support of KLU students by the Hub in start-up projects. Read more...
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| | | | Communicating Layoffs Effectively | |
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| | How are a company’s marketing efforts, PR campaigns, and corporate responsibility activities perceived after a wave of layoffs? Prof. Alexander Himme examined how consumers assess these activities. The bottom line: Involve marketing and PR departments early on, and omit certain efforts entirely. Read more...
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| | | | Welcome, President Kaplan! | |
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| | On September 21, our new president Andreas Kaplan introduced himself to the public. Approximately 150 guests in politics, business, and science discussed collaborations for the ecological transformation in turn. More impressions here.
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| | | | KLU Best Dissertation Award | |
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With Hamburg’s Dr. Friedrich Jungheinrich-Stiftung we support junior scientists who produce outstanding research. In 2023, Dr. Felix Anton Sklenarz received the prize for his work on the effects of disruptive experiences on market shares and the financial market value of companies. Read more...
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| | | | MBA in Leadership and Supply Chain Management: Exciting Times Ahead! | |
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| | We’re thrilled to welcome almost 20 talented MBA participants from eight different countries to KLU for our part-time MBA in Leadership and Supply Chain Management. More impressions...
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| | | | Seminar: Navigating the Future of Trade in a Changing World (Nov. 8-9) | |
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| | Language: German
Register by: October 30, 2023
Partner: Bureau Veritas Gruppe
The future of trade is changing fast, and you still have the chance to be ahead of the times. In our two-day seminar you’ll discover how current geopolitical trends, climate change, consumer preferences, and much more will effect global trade. Learn to develop scenarios and strategies to help your company succeed.
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| | | | Master Sustainable Management and Operations – After Work Event (Oct. 27) | |
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| | What do employees need to know to tackle sustainability? What skills are essential for sustainable management and operations? Chat with us and get to know our master program for executives in Sustainable Management and Operations (SuMO).
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| | | | Executive Seminars around Europe | |
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| | | | En Route to More Sustainability – Part-time Master in Sustainable Management and Operations | |
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How does sustainable management work? What do managers seeking to make their companies more sustainable need to prepare for? KLU Executive Education’s Sustainable Management and Operations (SuMO) has the answers. The first class of our one-year part-time program for Executives at KLU started in March 2023. Participant voices here.
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| | | | Conference: Russia's War of Aggression – Challenges for Logistics and Supply Chains in Ukraine & Eastern Europe (Nov. 15) | |
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| | Discuss with us and the German Eastern Business Association which challenges logistics and supply chains in Ukraine and Eastern Europe are facing due to the ongoing war of Russia against Ukraine. Register now and meet experts from science and industry. The event takes place in German.
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| | | | Access MBA Hamburg (Oct. 10) | |
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| | Meet the best business schools in the world and find the best MBA program at Access MBA in Hamburg. KLU Executive Education wouldn’t miss it with our part-time MBA in Leadership and Supply Chain Management. Discover more...
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| | | | Logistics Summit (Oct. 11-12) | |
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| | The conference for digitalization and innovation in logistics. Get pumped for two exciting days with top-class speakers, leading expert panels, workshops, and more. Use the code kluVIP to get 50% off your ticket (valid until Oct.11th) and make an appointment with KLU Executive Education on site now!
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| | | | International Supply Chain Conference, DLK (Oct. 18-20) | |
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| | Celebrate 40 years of the International Supply Chain Conference with us in Berlin. Enjoy top-class talks, such as “The Rise of Logistics Software Ecosystems,” with Prof. Hanno Friedrich, Associate Professor of Freight Transportation at KLU (Oct. 18th, 3:30 pm). Meet us at Booth L/14.
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| | | | Don’t miss any events | |
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| | Subscribe to our newsletter and we’ll keep you up-to-date on our network events.
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| Here you will find a selection of media contributions featuring KLU experts.
► Hamburger Abendblatt, 26/06/2023 – DHL will soon deliver parcels in seven city districts in a climate-neutral way (in German)
► MDR Wissen, 28/06/2023 – Offset or reduce CO2: What consumers want (in German)
► Saarbrücker Zeitung, 04/07/2023 – Returnable bottles everywhere: First pilot project in Germany to start soon (Paywall, in German)
► dispo, 06/07/2023 – Procurement: "People still buy where it is cheapest" (in German)
► DVZ, 05/07/2023 – Intralogistics: "What we see at the trade fairs is not yet reality" (Paywall, in German)
► arbeitsABC, 24/07/2023 – Employees are only as crazy as managers model them to be (in German)
► Logistik Heute, 11/07/2023 – Sustainability: Consumers prefer to reduce emissions (in German)
► France 24, 09/08/2023 – Panama canal drought: Lowering water levels threaten the trade route
► DIE WELT, 16/08/2023 – The boss as an obsolete model? Where AI is already replacing entire management floors (Paywall, in German)
► t-online, 26/08/2023 – Bread and Games for Hungary (in German)
► DIE WELT, 13/09/2023 – Between boom mood and job cuts - how the AI upheaval is affecting the consulting industry (Paywall, in German)
► Logistik Heute, 15/09/2023 – Feedback makes the data collector (in German)
► Royal Society of Chemistry, 20/09/2023 – Tornado at Pfizer plant accentuates US drug shortage issues
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| Kühne Logistics University gGmbH
Großer Grasbrook 17
20457 Hamburg, Germany
Phone: +49 40 328 707 160
Contact
Website
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Managing Directors:
Prof. Andreas Kaplan, Dr. Immo Schmidt-Jortzig
Registering court:
Amtsgericht Hamburg, HRB 88234
Tax ID: DE241849394
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